Early in 2014,
Octagon Access published a report that concluded that Major League Soccer (MLS)
is the “... most effective marketing platform to reach the growing and complex
Hispanic Millennial marketing segment.” Since 31% of Hispanic Millennials are
soccer fans, and 75% of Hispanic Millennials are active users of social media,
it can be postulated that Hispanic Millennials are behind the growth of online
soccer conversation and stadium attendance.
Now is the time
for MLS to actively pursue sponsorships and partnerships with new and forward
thinking companies. Now is the time to tap into, and exploit, the Hispanic
Millennials market. They are far more technology savvy and identify far more
with the U.S., their birth place, than their parents. Hispanic Millennials are
also at the age where they are starting their own families. MLS should waste no
time in locking in sponsor dollars, as well as planning for the generation that
the Hispanic Millennials are currently creating.
